Oakywood - Better UX, more customers and global growth

About the Customer

Oakywood is a Polish brand that combines traditional craftsmanship with modern technology. In their workshop in the picturesque Podhale region, they create beautiful wooden accessories and furniture that customers love. What makes them unique? Their 3D product configurator allows customers to design and personalize items in real-time, making each purchase truly unique.

Challenges

• Oakywood's online store had a lot of potential, but it encountered several challenges:

• Difficult navigation: Customers had trouble finding what they needed quickly.

• Customization problems: The custom desk configurator didn't work as smoothly as it could have.

• Slow product pages: Pages loaded slowly, making customization frustrating.

• Confusing information: Important details were not easy to locate.

Our Work

We worked with Oakywood to turn their Shopify store into a user-friendly shopping experience that customers love. Here’s what Hatimeria did:

• Simplified Navigation: Made it easy for customers to browse and find products.
• Improved Customization: Upgraded the desk configurator to make it faster and easier to use.
• Optimized Product Pages: Enhanced page speed and made customization effortless.
• Organized Information: Restructured the site so key details are clear and accessible.

Results

The improvements made a real difference for Oakywood and their customers:

• Better Shopping Experience: Customers now enjoy smooth navigation and faster pages.
• More Personalization: The new configurator is a hit, with more people using it to create custom products.
• Higher Sales: Easier browsing and customization led to more completed purchases.
• Global Appeal: Oakywood’s Shopify store now showcases Polish craftsmanship at its best, backed by cutting-edge technology.